Music is a business but it is totally different to the Insurance industry where I work. So what can I as a marketer learn from the creative process of making an album? The answer, acknowledging the creative process and also knowing when to go for it. Last night I listened to an interesting interview with […]
We have all heard of Coca Cola, they are one of the most recognised brands in the world but how have they grown so large and what can we as a business learn from their marketing? In this article I am going to look at two mains reasons – aspirational marketing and budget. Aspirational marketing […]