Content Marketing is key to a successful marketing campaign. We live in a world where people want easy to read content with 80% of people learning about a company through their custom content. Blogging fulfils a vital part of this strategy, to the extent where a company with a blog will generate 67% more leads than a company that doesn’t blog.
Some
copywriters write the full spectrum of content, but content writers are less likely than copywriters
to be involved in highly conceptual brand creation.