Branding, that’s just your logo and company colour right? Wrong, branding is so much more than that, done properly branding is the core of your business, it will affect the way you answer the phone, the staff you hire, and of course the marketing that you put out. In this blog we will explore what it takes to make your branding efficient and how your branding can benefit your business.
Content Marketing is key to a successful marketing campaign. We live in a world where people want easy to read content with 80% of people learning about a company through their custom content. Blogging fulfils a vital part of this strategy, to the extent where a company with a blog will generate 67% more leads than a company that doesn’t blog.
Pyro-Picnic, the project I have been working tirelessly on for 6 months has come to a close. This blog represents my learnings, achievements and the skill set involved in promoting an event of this scale.
As the Marketing Guy celebrates its one year birthday, I look at some of the lessons I have learnt on the way.
Some
copywriters write the full spectrum of content, but content writers are less likely than copywriters
to be involved in highly conceptual brand creation.
