One thing we see time and time again when it comes to marketing is businesses treating it as an ad-hoc strategy and losing money because their marketing does not have a strategy and is not well thought out.
Video is becoming increasingly important in a business’ content marketing strategy. In fact, according to HubSpot, online video consumption has doubled since 2018. The problem with video however is that it can be expensive. However, there are ways to reduce costs as this case study into Cobra Network is going to highlight.
Email marketing has developed a lot over the past few years, in fact, a well-written email can have the same benefits as a highly designed emails with a lot of features. How do you write a great marketing email I hear you ask? We will be delving deep into the different sections of how to write a marketing email.
A key component of digital marketing, search engine optimisation is the process of taking a piece of online content and optimising it for search engines.
Email marketing is a form of marketing that can make customers on your email list aware of new products, discounts, and other services. It can also be used as a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.