Guidance on how to write a marketing email

Email marketing has developed a lot over the past few years, in fact, a well-written email can have the same benefits as a highly designed emails with a lot of features. How do you write a great marketing email I hear you ask? We will be delving deep into the different sections of how to write a marketing email.

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In a recent blog we introduced email marketing and why it is still a relevant marketing tool. Today we look at how you can write an email that is going to work for your business.

Email marketing has developed a lot over the past few years, in fact, a well-written email can have the same benefits as a highly designed emails with a lot of features. How do you write a great marketing email I hear you ask? We will be delving deep into the different sections of how to write a marketing email.

Personalize your email

The first thing to remember when it comes to writing a marketing email is to personalize. Emails that are segmented normally have a high-performance level. The more segmented your email list is, the easier for you to personalize the subject line and give relevant content to your chosen recipient. It is also important to remember that the subject of the email is very important. Having a blank subject is going to draw less attention to the email that you are sending. Personalizing your email is possibly one of the most important factors of email marketing. Personalized emails should include the following

  • They should stand out within a customer’s inbox as highly relevant material
  • They should make an email more likely to be opened by the recipient
  • They should strengthen the customers experience by sending the correct content at the correct time to the correct people

It is not as difficult as it sounds. Thanks to different marketing tools, personalization of an email can be as simple as using a email segmentation along with various personalization tags. To read more on personalization follow the link below to read more on personalization tags and other personalization stratagems.

https://www.campaignmonitor.com/blog/email-marketing/15-email-personalization-stats-might-surprise-you/

 Write in second person

When writing in second person it is important to use the pronouns “you”, “your”, and “yours”. This is so you are not referring to yourself and you are referring to the recipient. For example, instead of saying “before I leave” it should say “before you leave” so it shows that you are referring to the customers. You should

  • Lose the first person pronoun
  • Make sure you stay self-orientated
  • Avoid using “I”

Be Brief

When it comes to email marketing, one easy mistake that all email copywriters make is trying to fit the entire story into an email message. When you receive a marketing email do you read every single word that is in the email? The answer is probably no, most people tend to scan for key information to get an understanding of the overall message that you are trying to deliver. Instead of adding information that no one is going to pay any attention to find a way to summarize what you are trying to say and let the recipient click onto a page with more information. When writing your message, you should

  • Keep your message on point
  • Introduce the concept
  • Offer a few essential details
  • Get right to the call-to-action

 

To read more on how to write an effective marketing email, check out this hubspot blog below where you can find out more about the different topic of a marketing email.

https://blog.hubspot.com/blog/tabid/6307/bid/32606/the-9-must-have-components-of-compelling-email-copy.aspx

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