Pay-Per-Click is a way to drive traffic to your website. But you only pay if somebody clicks
Done properly, the fee you pay for PPC will be less than the value of the visitor’s click
But don’t leave it to chance—it’s too easy to throw good money after bad
PPC or Pay-Per-Click is a form of advertising that allows your business to target your ideal audience through ads on SERPs (search engine results pages). It’s one of the best ways to get your brand seen by those who are seeking your product or service. The formula of pay-per-click is essentially what it sounds like; you pay each time someone clicks on your ad.
There are many different types of digital marketing, but PPC is one of the most complex types and takes experience to manage effectively. Pay-per-click campaigns take requiring constant monitoring to ensure you get the most out of each click. Since you’re paying, you ideally want whoever clicks your ad to convert to a sale. That’s where The Marketing Guy comes in.
Our team of experts have experience and knowledge in creating PPC campaigns that convert. We offer bespoke PPC in Rochdale, Bury, Oldham, Halifax, Huddersfield, and further afield.
Why Does Your Business Need a PPC Campaign?
The world of digital marketing is extremely competitive. Regardless of the product or service that you offer, others may offer something similar. If a potential buyer searches for your product, what will make them pick yours over another option? Paid search is the key to getting your business in front of your target audience ahead of your competitors.
When done correctly, you can bid for relevant keywords that will help you boost your click-through rate and, in turn, your overall revenue. When done incorrectly, you may bid on keywords that aren’t leading to conversions and throwing money down the drain. By investing a small amount in PPC management, you will save a ton in the long run.
PPC campaigns are one of the best forms of digital marketing to track results and ROI.
PPC Management at The Marketing Guy
There is a lot involved behind the scenes of setting up an effective PPC campaign. For the best results, it’s better left to our team of experts who will identify your business goals and help create a campaign that reflects them. There are thousands of people searching for your product or searching right now. We just need to help them find your business.
The Marketing Guy believes in takes a pro-active approach to digital marketing. PPC campaigns will allow you to boost your visibility through SERP advertising. Beyond that, it will get you in front of your specific target market, who are most likely to click-through and convert.
First, our PPC experts will work with you to identify your business goals and objectives. It will help us to build a campaign and easily measure its success effectively. Identifying your target audience is the next part of the strategy. We will go through who your ideal client is down to the most minute details so we can target ads to them. That will include demographics such as age, location, gender, and occupation—the more specific, the better.
Next, we will develop and create ads. No two ads will look alike as they all require unique specs, keywords, and formats based on your product or service. Visual, banner type ads may do well for some businesses, while text ads may suit others better. Some of these types include:
- Google shopping
- Instream ads
- Display ads
- Search engine text ads
- Native ads
- Local service ads
PPC campaigns work on a keyword bidding system. Ideally, you want to be bidding high on keywords that convert the most customers. Our experts will do through market and keyword research to identify which keywords align with your business objectives and your product or service. Then, we manage your bids on the keywords we feel will deliver the most results.
Search algorithms are constantly changing, which is why a PPC campaign requires constant management and monitoring. Our team of experts will keep track of your campaign and make necessary adjustments as needed to ensure the highest ROI.
There are many layers to building an effective PPC campaign, and our experts are here to streamline the process from beginning to end. With the fluid nature of digital marketing trends having a team of professionals who are in the know will hugely impact your success and your conversions.