Social Media

The most daunting but arguably most effective form of digital marketing

Like it or not, social media is where people converge. So why not join in?

Say something interesting. Start a conversation. Raise your profile.

Social media is an incredibly important part of any marketing strategy. With 71% of small to mid-sized businesses using social media, can your business afford to be left behind? Of those that do use social media, 52% post at least daily. In order to be successful, your social media needs to be strategically planned and an approach put in place for how you are going to – achieve your objectives. ‘The Marketing Guy’ uses Social media experts to help you plan your social media campaigns to maximise brand exposure and engagement for your business. We work with businesses in Rochdale, Bury, Oldham, Halifax, Huddersfield and beyond to identify their goals and how to achieve them.

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Why Social Media?

Social media is more economical than traditional forms of marketing and with 54% of browsers using social media to research a product before they buy, can your business afford not to be utilising this key channel? Using Social media allows your business to increase your brand presence and communication with your customers.  Unlike other marketing mediums, social media allows you to have a two-way conversation with your audience.  Using platform analytics, you will find out what your customers think of your business, your competitors, and your industry. You will become engaged with your customer base and you will learn to create content for them that they want to consume – this may be in the form of a blog, infographic, video or a simple post to the right person at the right time.

Organic social media strategies

You want your social media channels to represent your business, ‘The Marketing Guy’ understands that. We work with you to get the right tone of voice for your business, a picture of a cute animal doesn’t work for everyone. We also understand the competitive nature of social media, and we will work with you to create content that stands out and positions your business as a thought leader in your chosen field. We will also advise on and, if required, create the content to make your posts more engaging, for example one of the most engaging forms of content is video, and blogs work well for driving customers to your website. With help from our experts we will increase your followers and the engagement with your brand.

Why you might need to use
paid social media

A well thought out, and well executed organic social media strategy will help to meet your objectives, however in recent years many of the social networks’ algorithms have shifted, resulting in fewer people seeing organic content. This is where paid social advertising comes into its own.

Paid social allows you to amplify your message to a wider audience, outside your immediate network, that can be pre-qualified thanks to a range of targeting options. Whether your ads budget is large or modest, we will be able to create a bespoke campaign to help achieve your goals.

Our experts will work with you to agree your objective, whether that is to increase the number of followers, to promote specific content or to drive traffic to your website. We then agree the budget and the demographic of who you want to target. Finally, we recommend the type of advert, e.g. text, image, video, carousel, etc and the channel or channels that we believe are the most appropriate to promote your business on.

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