What is email marketing?
Email marketing is a form of marketing that can make customers on your email list aware of new products, discounts, and other services. It can also be used as a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
There are diverse types of email marketing, including email newsletters, sponsorship emails, brand story emails, and transactional emails. Now to talk about whether email marketing is still relevant today.
Although email marketing is an older source of digital marketing, it is still frequently used by many online businesses. Over 58% check their emails first before even thinking of checking their social media platforms so even though social media has grown extremely popular in previous year a further 73% of people have said they prefer to receive business related communications through email. Email marketing is one of the best ways to connect with your customers because not only does it help you to stay engaged. I found that the coschedule blog helped me to gather this information, you can read it for yourself below.
For email marketing to be successful, it must be used prominently. In 2019, there were over three billion email users! Marketers will have a massive challenge to reach vast numbers to this extent! However, just because email is used by a lot of people does not necessarily prove that it is still working. This is because a lot of people just presume these emails that are getting sent to us from businesses are spam emails so as a result, they report them as spam and any future emails will be sent directly to their spam folder.
The benefit behind email marketing is the return it provides. That means that for every £1 spent that will roughly equal £44. There are so many diverse types of platforms and email builders available in the world to help marketers working on their own or in dedicated departments can still gain brilliant results. Before social media became a massive feature of everyone’s daily life, email was the only source to connect with other people, so a lot of advertising would have been sent via email instead of just creating a status on Facebook or twitter.
Email marketing is likely to be the most affordable way of marketing compared to other networking services. For example, with Facebook you have to pay to boost your posts to attract more customers to your business, whereas, with email it just takes a matter of seconds to draft an email and send it to people you think may be interested in your business and that costs barely anything to do!
It is also really important when you are using email marketing to make sure that you make it relevant. Once you start to recognise the success of your campaign you will be able to establish what works and what does not. This will also help you finesse and improve your different campaigns for the future. The more relevant your message is there will be a better chance that you will start to gain more subscribers and enhance the overall outcome.
Finally, email marketing is extremely easy to personalise. This is because email marketing has the ability to create a unique experience and you can then scale it up to send to a numerous amount of people. This strategy can also give email marketing its distinct advantage over other marketing channels.
To read more about email marketing we recommend checking out the following website linked below this blog. It includes everything you need to know about email marketing and the benefits that can come from it.