There’s a big overlap between content writers and copywriters. But it can be useful to know the difference.
The role of copywriter originates in print advertising, and these days the more creative, conceptual end of the writing spectrum tends to be occupied by copywriters. Chances are you’ll need a copywriter to work alongside a designer if you’re building or refreshing your brand, or need some high-octane advertising.
That said, many copywriters don’t restrict themselves to the traditional realm but write the full shebang—blogs, white papers, websites, email, social media, annual reports, scripts and speeches—anything that might fall under the ‘content’ banner. Find out more about the difference between copywriters and content writers.