Case Study – Caloo Life

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We design websites that "are not like any other, I have seen before". A case study into our website build for Caloo Life

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“I want people to realise how amazing they are”

What a great mission statement for a business. We designed Caloo.Life to reflect the passion and warmth that Aysha has for all the clients that use her coaching service.

Having met Aysha both over zoom and in the comforts of the Manchester Central library I can honestly say that she is a warm, friendly, and attentive person that really puts you at ease and I can see all of the attributes that make her an excellent coach. However, I also know that she sets extremely high standards for herself and the coaches that work with her. I therefore new that any website that was less than perfect would not be acceptable.


“It’s not like any coaching website I have seen before.”

Sometimes a bit of a shock factor is a good thing. Aysha had seen many coaching websites with a blue colour schemes and traditional conservative looks. We wanted to break the mould; we designed the website based around the logo provided by Aysha. The aim was to create something that demonstrated a real warmth and a website that utilised imagery to get across the character of the coaches.

The Marketing Guy puts the same attention and detail into all our websites, we don’t believe in a template model. We want every website we design to be unique and to represent your business in the best possible light, whether you need a 5 page brochure site or a 100 page e-commerce website we will give you our full attention and make sure that everything is done to an extremely high standard.

You can find out more about our web design service here.

Caloo Life website


Having an attractive website is only half the battle and we are so pleased that Aysha chose to include copy as part of the website project. It meant that we could marry up good imagery and design with wording that informs and sells what Aysha and her coaches do. We wrote a profile for each coach as well and expanding on coaching and specifically on Lucidity Coaching.

Our portfolio:

The Marketing Guy’s portfolio of websites encompasses a range of websites, and we offer solutions to meet the needs and requirements of each individual business, no matter whether you are a large corporate or a new business we will create or redevelop you a website that will showcase your website in the best possible light.

Our redevelopments start from as little as £295, and a full website starts from as little as £495.

Some of our websites can be seen below:

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